Good news, Southerners! Jamba Juice is finally in Town.
Jamba Juice Alabang Town Center
The better-for-you experience championed by California’s famed lifestyle brand, which was first introduced at the dynamic district of Bonifacio High Street South, can now be enjoyed in the cosmopolitan community that flourishes south of the metro.
“Our market’s response when we first introduced Jamba Juice in the country was overwhelming. We’ve been receiving countless requests from customers to open the store in their preferred locations,” shares Sharon T. Fuentebella, Managing Director of Jamba Juice Philippines.
Located at the newest wing of Alabang Town Center—The Street, Jamba Juice’s second flagship store complements the city’s innate laid-back sophistication, as it boasts of a two-floor store where people can converge and chat while enjoying their choice of smoothies, oatmeal and breakfast wraps.
“Alabang is known for being the hometown of cyclists—a niche that is an example of the active market that Jamba Juice has been supporting even before they came to the Philippines,” says Mark Gamboa, Marketing Manager of Jamba Juice Philippines.
Banana Man busy with the Jamba Juice Bike Blender
A Fruitful Celebration
Beyond the brand’s expansion in the south, Jamba Juice is in fact celebrating a remarkable feat. “We are well received by the market and due to the excellent performance of Jamba Juice Philippines, we are now recognized as the biggest market in Asia,” says Fuentebella.
In line with this success, Jamba Juice President and CEO Mr. James D. White, Vice President for Global Franchise and Development Mr. Thibault De Chatellus and Jamba Juice International Franchise Leader Mr. Steve Miller flew from California to Manila to celebrate with the team.
Thibault De Chatellu, Sharon Fuentebella, and James White.
Meanwhile, Gamboa adds that the brand’s second store is just the first salvo in their group’s plans for Jamba Juice, as the team wants to let the whole country experience its uniquely blended beverages. “We want to let everyone know that Jamba Juice represents the ideals of a lifestyle anchored on active living and exceptional quality that the brand is known for.”
Pledge to Goodness
The Max’s Group of Companies—which brought Jamba Juice in the Philippines, has also furthered the brand’s commitment to healthy lifestyle by upholding what our country is known for: a ferment of the sweetest mango in the world.
“Jamba Juice sources the highest quality of fruits from around globe, which enables them to blend delicious tasting, all natural smoothies and juices. Together with the Bureau of Plant Industry – Guimaras National Mango Research and Development Center (BPI-GNMRDC), we are lobbying to use the mangoes here in the Philippines,” explains Fuentebella.
More than the aim to bank on the fruit’s quality and taste, the advocacy also aims to support the local industry and the local communities whose livelihood is dependent upon the Guimaras Mango trade. “We are working with BPI-GNMRDC to support for the research and development of the Philippine mango industry,” adds Fuentebella.
With all the efforts that Jamba Juice Philippines is putting to highlight their ideals on view, the brand will undoubtedly thrive in the country as a top-of-mind choice when it comes to smoothies, drinks and snacks that banners an exceptional experience and lifestyle that is better-for-everyone.
In other news… photo dump!
Vibrant Jambafied crowd welcoming James White.
Ribbon-cutting at the newly opened Jamba Juice ATC
Let's do the 1 minute jumping jacks!First look inside the new Jamba Juice store in ATC.
Jamba Juice is California’s iconic lifestyle brand, known for all-natural smoothies and juices. Sourcing only the highest quality of fruits from around the globe, Jamba Juice has been a hit with fans who live active lifestyles since its founding in 1990. Jamba Juice Philippines is under The Max’s Group of Companies, and its first flagship store is located in Bonifacio High Street South.